Rues principales Verchères

Campagne de sensibilisation à l'achat local

Campagne de sensibilisation à l'achat local

MISE EN CONTEXTE


Lors de la consultation des entreprises effectuée en février 2013, Rues principales Verchères avait demandé aux entrepreneurs présents quelle serait la priorité # 1 pour la corporation.

En voici quelques exemples qui ont été réalisés, avec succès!

  • Regrouper les gens d'affaires;
  • développer la visibilité aux entreprises;
  • créer un nouveau site internet avec une infolettre pour diffuser les nouvelles;
  • favoriser les tribunes sur lesquelles on peut trouver les membres; Facebook, site internet; plan et localisation des commerces.

Maintenant, Rues principales Verchères s'attaque à la deuxième partie de la liste des priorités proposées:

  • Promouvoir l'aspect commercial de Verchères en encourageant le commerce local et en attirant de nouvelles entreprises ;
  • aider à l'achat local;
  • encourager les entreprises déjà établies à Verchères;
  • développer le sentiment d'appartenance pour les résidents pour les encourager à consommer local;
  • conscientiser la population à consommer à Verchères avant d'aller ailleurs;
  • faire connaitre à la population locale les services des commerçants de Verchères.
C'est ainsi qu'est née la campagne de sensibilisation à l'importance de l'achat local.

AVANTAGES DE L'ACHAT LOCAL POUR LES CONSOMMATEURS


achat local version final CMYK.jpg

Le logo de la campagne d'achat local se base sur les divers avantages pour les consommateurs d'acheter localement.

« À Verchères, j'achète et

  • Je crée et conserve des emplois locaux
  • J'économise du temps.
  • J'investie dans ma communauté.
  • J'encourage l'économie d'ici.
  • Je fais la connaissance de gens passionnés.
  • e reçois un service personnalisé.
  • Je protège l'environnement. »

De plus, les achats effectués à Verchères permettent de maintenir le dynamisme commercial de la municipalité, une économie locale en santé entraîne de nombreux avantages pour la communauté. Un commerce ou une entreprise qui maintient sa croissance est un atout pour les consommateurs. En effet, les propriétaires sont plus enclins à diversifier leurs produits et services, à offrir des promotions plus fréquemment ou à offrir des prix compétitifs tout comme offrir des heures d'ouverture en lien avec les besoins de sa clientèle. Ceux-ci sont également plus ouverts à rénover leur bâtiment commercial rendant l'aspect visuel de la municipalité attrayante et s'impliquent généralement plus dans la communauté en étant, par exemple, commanditaires pour des activités destinés aux jeunes ou pour des organismes communautaires.

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